Best 10 Metrics to Track in Your Digital Marketing Campaigns - Skillshiksha
Best 10 Metrics to Track in Your Digital Marketing Campaigns - Skillshiksha
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Evaluating the correct web metrics plays an important role when determining how effective your digital marketing strategies are. Regardless of whether you are studying for your digital marketing certificate or taking a digital marketing course online, it is important to learn which KPIs to focus on. You should, however, try to monitor the following 10 metrics as they will give you better results.
1. Website Traffic
Visits to your website show you how many people visited your website. This is usually one of the biggest metrics stressed during training for using digital marketing for a campaign.
2. Conversion Rate
The conversion rate informs you of the number of visitors who successfully execute a desired positive action, for example, buying a product or subscribing to a newsletter. This is among the most crucial measures learned in the digital marketing strategy courses.
3. Click-Through Rate (CTR)
CTR captures the ratio of people who clicked on an ad or link to the total number of people who viewed it. This metric is commonly discussed when taking online marketing classes.
4. Cost Per Click (CPC)
CPC on the other hand gives you the cost per click in a paid advertising strategy. This is important to know to manage campaign budgets, which are of importance in masters in digital marketing programs.
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5. Bounce Rate
Bounce rate calculates the portion of visitors that leave your site immediately after arriving at one page. Lowering the bounce rate is one of the goals of the basic concepts of web marketing.
6. Cost of Sales or Customer Acquisition Cost (CAC)
CAC determines the amount for which a business entity can capitalize on procuring a new customer. For small businesses, this metric is attractive and is also mentioned in digital marketing certificate online courses.
7. Return on Investment (ROI)
ROI will indicate to you how much return on the investments you have put towards marketing. It is a critical tool in determining the overall performance and is usually a part of the best digital marketing courses.
8. Social Media Engagement
Social media engagement is the level of interaction social media users have with your posts in terms of likes, shares, comments, etc. In digital marketing degree programs, students learn the importance of true engagement in earning brand recognition.
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9. Email Open and Click Rates
In terms of current promotional mediums for email marketing campaigns, the most used open-rated and clicked-through rates can be viewed as highly informative in terms of the degree of interest created by specific content, based on digital marketing training.
10. Lifetime Value (LTV)
LTV on the other hand calculates the % of overall revenue a customer contributes to your business. It is an effective KPI for development over the years and is underlined in further activities in digital marketing.
The identified 10 figures will help you to optimize the campaigns and make correct decisions for improving the shows. Regardless of your enrollment in a digital marketing degree program or participation in an online marketing class, you will benefit from tracking these KPIs to enhance your digital marketing results.